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Title details for The Accidental Library Marketer by Kathy Dempsey - Available

The Accidental Library Marketer

by Kathy Dempsey
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

  • Creators

  • Series

    The Accidental Library

  • Publisher

  • Release date

    May 14, 2013

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781573878050

    • EPUB ebook

      • ISBN: 9781573878050
      • File size: 2132 KB

  • Languages

    • English

  • Reviews

    • Booklist

      November 15, 2009
      This guide, written for both the beginner and the seasoned library staffer, offers ways to market effectively. Author Dempsey (a librarian and marketing consultant) covers basics such as doing assessments, using demographics and expert wisdom, getting buy-in, understanding the marketing cycle, and making the librarys Web site an effective marketing tool. Three appendixes provide reprints of articles originally published in the Marketing Library Services newsletter, which Dempsey edits. Numerous useful examples and checklists help illustrate the concepts discussed in the text. This practical guide should help the reader improve or initiate effective marketing for libraries. An accompanying Web site is at www.LibrariesAreEssential.com.(Reprinted with permission of Booklist, copyright 2009, American Library Association.)

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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